SOCIAL RESEARCH ASSOCIATES
MARKET LEADERS IN RESEARCH AND CONSULTANCY
about social aspects of planning, social policy and transport
SRA are recognised as the market leader in research and consultancy about social aspects of planning, social policy and transport. The company place particular emphasis on the understanding of attitudes and perceptions which can be as influential on behaviour as ‘objective reality’.
SRA have used this approach to help develop policy in areas as diverse as health, childcare, road safety, crime and housing policy. SRA also carry out socio-economic analysis, audits and policy evaluation. Our specialism is working with so called ‘hard to reach’ groups. The company also carry out diversity training customised for particular clients.
SRA offer quantitative and qualitative skills in market and social research including well-tried methods such as focus groups and surveys. These are frequently applied to new forms of innovative and inclusive consultation which encourage people to make civic choices as citizens rather than as individual consumers. The company have written good practice guides on these subjects and also advise others in the market research industry.